Product Description
About Exetel (15/1/09)
Exetel Pty Ltd began its corporate existence as a technology consulting company in the early 1990s and continued to provide a wide range of technical and management consulting services until December 2003 when it decided to become a service provider of data and telephone communications services.
Exetel established a switching centre in the Sydney CBD and signed a range of resale contracts for services provided by Telstra, Powertel, Optus and Netcomm in January 2004.
Exetel connected its first customer to its ADSL1 services in mid February 2004 and quickly built an ADSL1 customer base throughout NSW due to its low prices and generous download plans which were more attractive than those of the then established providers.
In April 2004 Exetel connected its first SHDSL corporate customer and in June 2004 Exetel began offering Wireless Broadband through an agreement with Unwired – a Sydney based start up that had begun to activate a wireless network across much of Sydney.
Towards the end of 2004 Exetel added wire line telephony services using the Verizon network and mobile services using the Vodafone network. Finally in March 2006 Exetel activated the first customers on its own VoIP switches and thus could offer either a residential or corporate user a full range of data and telephone services all based on the premise of the lowest possible cost available in the Australian market but at a level of reliability equal to the best providers to Australian users.
A key reason that Exetel was able to meet the requirement of offering the lowest possible cost was that all of its promotion, selling, order taking and administration is done on line via its web site. Also much of its customer support was done via FAQ’s, a Forum, and AI data base and an on line chat room all integrated in to its web site.
Over the period mid February 2004 to end June 2008 Exetel has grown to a company providing services to over 90,000 customers but only has a staff of less than 40 personnel giving it better than world best practice ratios of revenue and profit dollars to number of personnel and number of customers to number of personnel.